Winifred Bean

Here it is, folks – your weekly photographer spotlight! World, meet Michelle Roller.

We first came across the work of photographer Michelle Roller in this styled Elopement shoot for Boho-Weddings.

We loved the dreamy quality to these photos and thought Ms. Roller did an awesome job of keeping the somewhat edgy, alternative qualities of this couple while also conveying a very soft and romantic feeling. We love the lighting – how everything has a golden hue while still looking very natural – and the portrait shots are so intense and beautifully done.

Ms. Roller is based out of California where she lives with her family and her pygmy goat, Brownie. Her work can be found on her website. She also shoots portrait, fashion, and editorial.

Last night we attended Fashion 2.0. For those of you who are unfamiliar, Fashion 2.0 is an event hosted by Style Coalition and supported by LIM – the Laboratory Institute of Merchandising – in New York. It’s a great way to meet interesting people in the fashion industry including everyone from designers, bloggers, PR reps, social media managers, and industry leaders. Read more about it here.

Last night’s panel included the social media managers of DKNY, Bergdorf Goodman, and Kate Spade. Hearing about how these ground-breaking fashion companies use their social media channels was very engaging. This whole “social media revolution” is new for everyone so there was a lot of discussion from the panelists about experimentation, being unsure, and sometimes failing but getting back in the game with a strong effort afterwards. It just sort of made us realize that this whole thing is up in the air; even for the industry leaders .

The event took place at LIM’s Maxwell Hall on E. 45th Street.

Here are some responses from the speakers about how they use social media:

Q. What is the strategy behind your online personality?
A. Convey the brand message in a way that is not commercial. I don’t need to have a schedule or a plan. It’s very organic.

Q. How do you measure ROI?
A. I don’t really measure ROI. ROI is something I feel. It’s not really a numbers game at this point. I measure my success by my engagement with my audience.

Q. What is your most successful campaign?
A. Creative hashtags – get trending and engage.

Q. How do you keep up with social media platforms?
A. You feel with your gut. I always say “If I don’t want to read that, why am I putting it out there?” You have to be excited about it. I carve my own road and it works for me. Don’t spread yourself thin.

Q. What is your goal with social media?
A. It’s our voice beyond our print ads. We want to bring fans into our brand. You have to make your brand have a voice and you have to innovate within the platform.

Some pointers:

• Look for the strengths of each channel and tailor communication to these strengths.
• Make your brand have a voice.
• Make campaigns with a common thread.
• Innovate within each platform.
• Be open to experimentation.
• Ask questions – aim to inspire.
• Have a sense of humor and have fun.

We hope that if you couldn’t make it to Fashion 2.0 last night this post helps you – it certainly gave us some things to think about.

xo, WB

We haven’t done a featured wedding post in awhile but we seriously love looking at the featured weddings on our favorite blogs. They give us so many inspiring ideas for styling, decoration, DIY projects, and so much more. Winifred Bean is a wedding dress collection – and we believe the look starts with the perfect dress. We also know that it doesn’t end there; a perfect wedding involves so much and requires so much attention to detail. Here’s one that we thought was well-achieved with a colorful DIY flare. It was featured yesterday on Green Wedding Shoes but in case you missed it here’s a look:

Colorful Backyard DIY Wedding: Becca and Orion

The colors in the bride’s bouquet are perfect for adding a bright splash of color. Those oranges offset the delicacy of the whites so well. Bouquet by Floral Theory.
The bridesmaids looked charming in their knee-length black dresses

The bride rocked these adorable galoshes because it poured right up until the ceremony!

The colorful chevron pattern of these placeholders adds a modern contrast to the French Country table settings.

Becca says: The main inspiration behind our day was color! We wanted something romantic (soft colors and lots of candlelight) mixed with something fun for all the guests to enjoy. The basic details (linens, etc) were white and we added in a lot of color and pattern to reflect our personalities a little bit more. The main thing I was dead set on was the bright pink felt heart cake topper with a white cake filled with pink cake. To me that expressed our fun and bold personalities the most, and we just built everything off of that.

photography: Pictilio // event design + DIY crafting: Engaged & Inspired // dress: Sarah Seven // venue: Parent’s Backyard // florals: Floral Theory // necklace: Haute Bride // cake: I Do Wedding Cakes // paper goods: Wedding Chicks Printable // program + music curation: Ian Silber

Isn’t it beautiful? The couple really let their personalities show in the details. You can tell this wedding was all about Becca and Orion. Thanks again to Green Wedding Shoes for featuring this wedding!

Same time tomorrow?

xo, WB